Facts Don’t Change Minds: What Actually Works in Science Communication

Are you somebody who really cares about wildlife and conservation and you're trying to get people to change their behavior? Reduce their carbon footprint? Get them to not litter? Or keep their cats indoors to save birds? 

Whether it’s getting people to switch to clean energy sources or eating less meat to help save the planet, all of these things all require human behavior change, and the foundation of such change is communication. 

A lot of people tend to think we just need to educate people more - that people have a deficiency in knowledge, and that if only we could get people to understand the data and studies like we do, then they would see the error in their ways. But as we've seen with well-researched topics with lots of supporting data and studies like climate change and vaccines, this is not true. There is more to it! We need effective communication, which requires dialogue. 

This week’s podcast is inspired by two events: (1) the results of the 2024 election here in the United States where we saw the public vote for an administration that is anti-environment and science and (2) the aftermath of me reading an eye-opening, enlightening, and highly entertaining book on the subject of rethinking by social scientist Adam Grant: Think Again. 

In this episode I talk about how to be a more effective communicator, get people to rethink their opinions and values (including yourself!), and teach you how to have productive, engaging, and useful debates with people who think, at times, very differently than you. I am living proof it is possible!

The lessons shared largely come from the book Think Again, but also my own personal experience engaging with and even being friends with people from “the other side.” You’ll learn how to reframe your perspective on arguments so you don’t feel exhausted, angry, or drained, how effective listening is critical in debate, and how providing nuance, multiple perspectives, and humility can make you more effective in changing minds. 

Often when we talk about working with wildlife, we think about it from the animal's perspective and studying the species, but in reality, almost all of the conservation solutions with declining biodiversity have to do with interventions on the human side. Want to save wolves? We need to reduce poaching. Want to save monarchs? We need to get people to plant more milk weed and reduce habitat loss. These things require interventions on the human side. 

So if you are someone who works in science or conservation, or are simply someone who wants to create more positive change in the world, then this episode is for you!

Specifically I talk about: 

• Why it’s important to engage in debate and that it doesn’t have to be hostile, exhausting, or heated
• How debate makes us stronger leaders and better scientists
• How spirited discussions helped Disney create Pixar’s The Incredibles that went on to win two Oscars
• How to reframe arguments into debates and learn how to dance rather than fight
• Common “don’ts” and mistakes that many people make that close people off and cause them to dig more into their original beliefs
• How to motivate someone to share information with you
• Why facts alone don’t work in changing minds
• That asking questions activates a rethinking cycle in your debate partner (and yourself!)
• Why listening is critical to getting people to open up and be receptive
• How the “vaccine whisperer” got people to vaccinate their children through non-judgemental empowerment and listening
• That binary or black and white thinking can actually cause people to move away from your cause
• How uncertainty and humility can make you more effective in changing minds
• And more!

Dream of being a wildlife biologist, zoologist, conservation biologist, or ecologist? Ready to turn your love of animals into a thriving career?🌿🐘 Then…

✍️ SIGN UP for my next FREE training: https://fancyscientist.com/3-pillars-to-success/

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📚 Read Getting a Job in Wildlife Biology: What It’s Like and What You Need to Know: https://www.amazon.com/Getting-Job-Wildlife-Biology-What/dp/B08JDYXS4G/

🚀 Work with me! Programs: https://stephanieschuttler.com/work-with-me/

I’m Dr. Stephanie Manka (formerly Schuttler), a wildlife biologist of 20 yrs who is on a mission to empower wildlife professionals and break stereotypes of scientists so they can get jobs, live out their life’s purpose and make a difference in this world.

🎥 How I became a wildlife biologist: https://youtu.be/zBvHRDO7gIg

Full show notes:

👉

Jump links:

00:22 Challenges in Science Communication

01:19 The Role of Personal Experience and Think Again book

01:53 Human Interaction in Wildlife Conservation

03:40 Why Engage in Debate

09:00 Changing Perspectives on Arguing: The Dance of Debate

10:08 Don'ts in Science Communication

12:40 Building Relationships Outside the Screen

14:24 Engaging with the Opposition

16:39 Finding Common Ground with Wildlife Enthusiasts

16:55 Managing Emotions in Heated Discussions

17:50 The Power of Genuine Compliments

18:31 Engaging with Curiosity and Questions

21:43 The Art of Motivational Listening

22:35 Building Trust and Empowering Others

29:23 Introducing Nuance and Gray Areas

32:55 Avoiding Jargon and Being Approachable

34:50 Next Steps and Call to Action

Let’s connect! 🤝✨

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