Feb. 20, 2025

The Plastic Straw Ban Failed – Here’s What We Can Learn to Protect Our Oceans

The Plastic Straw Ban Failed – Here’s What We Can Learn to Protect Our Oceans

The plastic straw ban was meant to be a win for the environment—but why did it fail? In this video, we break down what went wrong, why people resisted, and what behavioral science teaches us about designing better conservation campaigns. 🌊🚯...

The plastic straw ban was meant to be a win for the environment—but why did it fail? In this video, we break down what went wrong, why people resisted, and what behavioral science teaches us about designing better conservation campaigns. 🌊🚯

We’ll explore:

✅ Why plastic straws became a target for bans

✅ The backlash and why some people rebelled against the ban

✅ How psychological and behavior change theories explain resistance

✅ Smarter ways to design future conservation efforts that actually work

If we want to protect the ocean from plastic pollution, we need to rethink our approach. Watch to learn how we can move beyond bans and create real, lasting change!

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Transcript
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We're going back to plastic straws.

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I think it's OK.

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What happened to the

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ban on plastic straws?

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Remember when plastic straws became like

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the public enemy number one?

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It seemed like banning them

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would be such an easy thing.

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Plastic straws hurt turtles.

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Turtles are good.

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We want to keep turtles around.

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So let's ban plastic straws.

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But it became a lot

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more complicated than that.

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And on this episode of the How

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to Protect the Ocean podcast,

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we're going to be talking about what went

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wrong with the plastic ban

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and how can we do better in

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the future to protect the ocean.

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Let's start the show.

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Hey, everybody, welcome back to another

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exciting episode of the How

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to Protect the Ocean podcast.

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I'm your host, Andrew Lue, and this is

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the podcast where you find out what's

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happening with the ocean,

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how you can speak up for the ocean, what

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you can do to live for a

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better ocean by taking action.

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And on today's episode, we're going to be

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talking about the ban of

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the ban on plastic straws,

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which you saw in the video where

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President Donald Trump signed an

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executive order banning the ban on

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plastic straws that essentially

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overturn the former president Biden's

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executive action on let's ban plastic

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straws from any

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federal government facility.

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This is not a huge ban.

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This is one of the things where it's

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like, hey, you know what?

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It's just in government facilities, which

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obviously is still a lot of usage.

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But we're talking about the fight against

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plastic pollution and

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against plastic straws.

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We're not talking about a huge win for

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the plastic straw industry, but it's also

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not good for the

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banning of plastic straws.

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And really the discussion about the whole

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plastic straw and marine plastics debate

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and reducing plastic pollution so that it

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doesn't end up in the ocean.

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That's what it's all been about.

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But before we get into all that, I want

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to just take it back a little bit and I

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want to talk about how plastic straws

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became sort of the

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symbol of plastic straws.

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And I want to talk about how plastic
straws became sort of the symbol of


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plastic pollution and then also not the

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symbol of plastic pollution.

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Because if you ever realize when I saw

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the video of Donald Trump signing that

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executive order, I wasn't surprised.

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I have to admit, I

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wasn't surprised at all.

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This was something

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that we knew was incoming.

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He was going to do

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little actions like this.

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That's fine.

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But it was the response by a lot of the

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people that are out of the government and

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some of them are celebrities or

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personalities, influencers, content

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creators, whatever you have.

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People who have a platform

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really talking about, thank God.

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Like I think for a lot of people, even

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though this was just banning the ban on

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plastic pollution or plastic straws in

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government facilities, this was more of a

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symbol for a lot of people who are like,

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I just like plastic straws.

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I don't like paper straws.

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That was the big argument against use

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like having to ban plastic.

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Trust people didn't like the fact that

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when you banned it and the second is we

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are forced to use an alternative that

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people just didn't like.

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You've probably heard

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the argument before.

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Paper straws, although they're getting

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better in quality, they would

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fall apart in a liquid, right?

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That's paper falls apart in liquid and a

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lot of the early paper straws did that.

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Now, I don't find a big difference when I

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use a paper straw, but a lot of people do

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and a lot of people hate it.

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That's the argument that you see over and

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over, including the argument that Donald

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Trump used when he

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signed that executive order.

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But let's take it back to how this all

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started back a while ago, about a decade

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ago, there was a viral video that showed

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in all of Ridley turtle.

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Having the plastic

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straw taken out of its nose.

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It was stuck in his nose with the

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scientists that were out doing research.

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Dr. Nathan Robinson was a friend of the

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podcast as well as Christine Figoner,

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who's also a friend of the podcast, been

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on the podcast talking about this viral

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video a number of times on this podcast.

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And it was essentially they were out

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doing sea turtle research.

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They came across this sea turtle that

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looked like it was in trouble.

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They pulled it onto the boat.

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They were going to do a workup to make

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sure that one, it was OK.

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And with two, they could do their

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research and they noticed that there was

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something protruding from its nose.

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The video, as you probably already know,

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showed a grueling match of trying to pull

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that object out of the sea turtle.

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And when they pulled it out, they

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realized a plastic

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straw just sort of unfolded.

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This has never been seen before.

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Researchers and sea turtle biologists had

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never really thought of plastic straws

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being stuck in the nose.

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But it went viral and it really launched

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a campaign on plastic straws.

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People started their organizations on

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banning plastic straws.

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It was just about plastic straws.

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Company started selling

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alternatives to plastic straws.

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A lot of them were metal that you could

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reuse and it was a great option.

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You could buy for like a buck 50 or

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whatever that might be and you can read

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them over and over and over again.

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It took off in a little bit.

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Everybody was banning plastic straws.

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Cities were banning plastic

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straws in the US and Canada.

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Countries were banning plastic straws.

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This all happened in a

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very short period of time.

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There's some pushback as you might expect

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because there are some

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people who needed plastic straws.

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People with disabilities

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couldn't use paper straws.

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They had to use plastic straws and there

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were exceptions made for people with

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disabilities that had

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to use plastic straws.

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And here comes the

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problem after all of that.

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People were just tired of having to be

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told what they can and cannot have.

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People like plastic straws.

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They were used to plastic straws and to

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be honest, a lot of them just never

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thought of not using plastic straws.

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Let's be honest when you're sitting in a

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restaurant when you get served a drink,

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the plastic straw is in there, right?

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Or a straw is in

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there and it's automatic.

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At one point you had to ask not to have a

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straw and some people, some waiters would

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push back others wouldn't.

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They said, yeah, no problem.

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Whatever you'd like.

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It was really up to the consumer person

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in the restaurant to say, yeah, whether I

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want plastic straws or not.

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I remember a couple times I would forget

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to ask not to have plastic straws and

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then they would bring it.

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Now they put paper straws in it or

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they'll give you a straw that's in a

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wrapper and they'll put it beside you so

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you can use it if you want

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or you don't have to use it.

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No big deal, right?

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So the policy response was pretty good

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when you saw a lot of these plastic

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straws being banned, especially initially

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we saw Starbucks, McDonald's, a lot of

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places in like Seattle, San Francisco

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started to ban or phase out

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plastic straws in general.

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So governments passed the regulations to

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restrict the use and companies were

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following that, including some companies

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would come to alternatives

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to even using straws at all.

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Now, were they the best alternatives?

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I don't know.

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Starbucks said we're not going to have

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plastic straws anymore, but we are going

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to put a cap on it and it's going to be

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plastic, which was probably

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worse than the plastic straw.

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And I think this is where we started to

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see an unraveling of the campaign.

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There was so much

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focus on plastic straws.

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So many organizations were just focused

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on plastic straws, banning plastic

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straws, not using plastic straws that

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they really missed out on the bigger

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problem and using this as what I call a

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gateway plastic to our

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usage of plastic in general.

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This was an opportunity to make people

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more aware of how much single use

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plastic, which is what plastic straws

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are, are in our lives.

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And we just never took advantage as an

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ocean conservation community.

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There were some organizations that were

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kept professing like this is more than

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just about a plastic straw.

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Plastic straws only make up 0.03% of

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marine debris and marine

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plastics that are in the ocean.

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So it doesn't really make sense to just

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focus on a plastic straw.

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And a lot of people who are against the

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bans on plastic straws say, why do we

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care about plastic straws?

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We shouldn't have to worry about that.

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We shouldn't be

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talking about plastic straws.

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We should be talking about other things,

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plastic packaging,

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plastic fishing gear nets.

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These are the things that we should be

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talking about and not

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just plastic straws.

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Why are we focused so much on the

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individual who uses plastic straws and

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making them feel bad for using plastic

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straws when there's this whole other

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avenue to go ahead and

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say, hey, you know what?

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Yeah, we have a problem with plastic

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straws, but there's a bigger problem in

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01:07:34,958 --> 01:07:35,833
single use plastics.

267
01:07:35,833 --> 01:07:37,958
And this is an opportunity to educate the

268
01:07:37,958 --> 01:07:39,458
people on what we can do

269
01:07:39,458 --> 01:07:40,833
and provide alternatives.

270
01:07:41,583 --> 01:07:44,583
Now, I wanted to really dive in to look

271
01:07:44,583 --> 01:07:48,000
at how we can actually do these campaigns

272
01:07:48,000 --> 01:07:50,250
better because here's the problem.

273
01:07:51,083 --> 01:07:53,416
The alternatives weren't great, right?

274
01:07:53,916 --> 01:07:55,208
Paper straws got soggy.

275
01:07:55,541 --> 01:07:57,416
Reusable straws required extra effort.

276
01:07:57,416 --> 01:07:58,583
Like you had to bring it around.

277
01:07:58,583 --> 01:07:59,541
Some people would bring around their

278
01:07:59,541 --> 01:08:01,041
purse, but not many people or not many

279
01:08:01,041 --> 01:08:02,000
people would keep a

280
01:08:02,000 --> 01:08:03,208
straw in their pockets.

281
01:08:03,208 --> 01:08:05,541
Some of these reusable mugs and like the

282
01:08:05,541 --> 01:08:07,666
Yetis and stuff like that or other like

283
01:08:07,666 --> 01:08:09,625
Stanley's and stuff, they actually have

284
01:08:09,625 --> 01:08:12,291
plastics or metal straws in their or

285
01:08:12,291 --> 01:08:14,708
reusable plastic in their cups already.

286
01:08:15,083 --> 01:08:16,666
So people could use that, but not

287
01:08:16,666 --> 01:08:18,250
everybody was going to just take a single

288
01:08:18,250 --> 01:08:20,250
or a package of plastic straws and bring

289
01:08:20,250 --> 01:08:21,625
it around whenever they need it.

290
01:08:21,625 --> 01:08:23,708
We don't need plastic straws that much

291
01:08:23,708 --> 01:08:26,041
unless you need it to drink if you have

292
01:08:26,041 --> 01:08:28,583
some sort of disability or you need it as

293
01:08:28,583 --> 01:08:29,958
an exception, right?

294
01:08:29,958 --> 01:08:31,333
There's always exceptions to the rule,

295
01:08:31,333 --> 01:08:32,791
but for the most of us, we just didn't

296
01:08:32,791 --> 01:08:34,291
need straws all the time.

297
01:08:34,291 --> 01:08:35,083
It was just something

298
01:08:35,083 --> 01:08:36,333
that was convenient.

299
01:08:36,333 --> 01:08:36,833
Let's be honest.

300
01:08:36,833 --> 01:08:37,916
You're in a restaurant or

301
01:08:37,916 --> 01:08:38,750
you're at a coffee shop.

302
01:08:39,000 --> 01:08:39,875
You don't really need a

303
01:08:39,875 --> 01:08:41,666
straw to drink your drink.

304
01:08:41,666 --> 01:08:43,125
You can just drink it out of the cup.

305
01:08:43,125 --> 01:08:44,750
The straw has just become part of life.

306
01:08:44,791 --> 01:08:46,958
It's become part of our culture, right?

307
01:08:47,250 --> 01:08:48,541
Also another alternative like

308
01:08:48,541 --> 01:08:50,666
biodegradable plastic still didn't

309
01:08:50,666 --> 01:08:52,375
degrade properly in the ocean.

310
01:08:52,541 --> 01:08:53,375
And so they were still

311
01:08:53,375 --> 01:08:55,000
a problem in the ocean.

312
01:08:55,000 --> 01:08:57,125
So in many of the places alternative

313
01:08:57,125 --> 01:08:58,916
materials were either expensive or

314
01:08:58,916 --> 01:09:00,666
unavailable and they were just

315
01:09:00,666 --> 01:09:02,291
inconvenient for a lot of people.

316
01:09:02,666 --> 01:09:05,458
So the band was partially effective but

317
01:09:05,458 --> 01:09:08,625
divisive and it limited the impact and it

318
01:09:08,625 --> 01:09:10,625
was used as a political tool, right?

319
01:09:10,625 --> 01:09:12,125
You saw Donald Trump and the Republicans

320
01:09:12,125 --> 01:09:12,833
on the campaign

321
01:09:12,833 --> 01:09:13,958
talking about plastic straws.

322
01:09:14,000 --> 01:09:15,500
And every time you hear, oh, and the

323
01:09:15,500 --> 01:09:16,958
plastic straws everybody's like, oh my

324
01:09:16,958 --> 01:09:17,750
gosh, don't talk to me

325
01:09:17,750 --> 01:09:18,750
about the plastic straws.

326
01:09:18,916 --> 01:09:20,375
It was not fun, right?

327
01:09:20,791 --> 01:09:23,416
And so what I wanted to do is really look

328
01:09:23,416 --> 01:09:26,791
at how this campaign really lost it and

329
01:09:26,791 --> 01:09:28,500
how behavior change because that's what

330
01:09:28,500 --> 01:09:29,250
we're looking at here.

331
01:09:29,250 --> 01:09:31,291
When we're talking about people changing

332
01:09:31,291 --> 01:09:33,583
their ways, it's a behavior change and

333
01:09:33,583 --> 01:09:35,416
that's difficult to do for us humans.

334
01:09:35,416 --> 01:09:37,000
We don't like to change our behavior.

335
01:09:37,000 --> 01:09:39,333
Like think about going on a diet when I

336
01:09:39,333 --> 01:09:40,416
go on a diet or I start

337
01:09:40,416 --> 01:09:40,958
saying, you know what?

338
01:09:40,958 --> 01:09:41,916
I got to eat cleaner.

339
01:09:42,416 --> 01:09:44,166
It's really hard not to have a sweet that

340
01:09:44,166 --> 01:09:45,708
I really want because I'm like, I should

341
01:09:45,708 --> 01:09:46,375
be able to have a

342
01:09:46,375 --> 01:09:47,791
sweet and I should be fine.

343
01:09:48,208 --> 01:09:49,541
But then I just continue to have sweets

344
01:09:49,541 --> 01:09:50,875
and sweets and sweets and sweets and I

345
01:09:50,875 --> 01:09:51,916
can't get away from it.

346
01:09:51,916 --> 01:09:53,125
And then I end up gaining weight and I

347
01:09:53,125 --> 01:09:53,875
don't want to do that.

348
01:09:54,083 --> 01:09:56,666
So I have to change my behavior and that

349
01:09:56,666 --> 01:09:58,208
takes a while and that is hard.

350
01:09:58,583 --> 01:10:00,291
And that's one of the hardest parts about

351
01:10:00,291 --> 01:10:02,416
eating properly after you're not eating

352
01:10:02,416 --> 01:10:04,125
clean as one would say.

353
01:10:04,375 --> 01:10:05,458
So there's a lot of things that we need

354
01:10:05,458 --> 01:10:07,125
to know about behavior change.

355
01:10:07,416 --> 01:10:09,000
So here's some of the things that we can

356
01:10:09,000 --> 01:10:10,583
talk about behavior changes. It's the

357
01:10:10,583 --> 01:10:12,708
actual psychological reactants.

358
01:10:12,708 --> 01:10:13,708
So like people resist

359
01:10:13,708 --> 01:10:14,833
being told what to do.

360
01:10:14,833 --> 01:10:16,333
So if you say, hey, we're going to ban

361
01:10:16,333 --> 01:10:17,208
plastic straws, be like,

362
01:10:17,208 --> 01:10:18,416
why? Like what's the point?

363
01:10:18,791 --> 01:10:20,625
It doesn't really do doesn't consist of

364
01:10:20,625 --> 01:10:21,625
all the marine plastics

365
01:10:21,625 --> 01:10:22,291
that are in the ocean.

366
01:10:22,291 --> 01:10:23,500
It's point zero three

367
01:10:23,500 --> 01:10:25,250
percent. Why is this a problem?

368
01:10:25,250 --> 01:10:27,208
Why is it me that's having one plastic

369
01:10:27,208 --> 01:10:30,583
straw and why am I being isolated and

370
01:10:30,583 --> 01:10:32,208
told I'm not doing something right?

371
01:10:32,208 --> 01:10:33,541
So we're just going to ban it altogether.

372
01:10:34,000 --> 01:10:35,416
People don't like that, right?

373
01:10:35,541 --> 01:10:36,541
Restaurants serves drinks

374
01:10:36,541 --> 01:10:38,208
without straws unless requested.

375
01:10:38,208 --> 01:10:39,875
So that's one way of doing it.

376
01:10:39,875 --> 01:10:41,875
So restaurants could just not serve it

377
01:10:41,875 --> 01:10:43,041
and then people like I want my plastic

378
01:10:43,041 --> 01:10:43,916
straw and then they

379
01:10:43,916 --> 01:10:44,875
have to give it to them.

380
01:10:44,875 --> 01:10:45,500
Nobody wants to have

381
01:10:45,500 --> 01:10:46,416
that kind of conflict.

382
01:10:46,833 --> 01:10:48,458
Then there's a status quo by so people

383
01:10:48,458 --> 01:10:49,500
stick to what's familiar.

384
01:10:49,791 --> 01:10:51,541
So like I said plastic straws have been

385
01:10:51,541 --> 01:10:53,041
in our culture for a long time here in

386
01:10:53,041 --> 01:10:53,791
North America anyway,

387
01:10:54,125 --> 01:10:55,916
and we see it all over the world and

388
01:10:55,916 --> 01:10:57,333
sometimes people think it's cleaner.

389
01:10:57,541 --> 01:10:58,958
Some people don't want to drink out of

390
01:10:58,958 --> 01:11:00,291
the drink because it's been reused by a

391
01:11:00,291 --> 01:11:00,875
lot of people even

392
01:11:00,875 --> 01:11:02,291
though dishwashers are crazy.

393
01:11:02,791 --> 01:11:04,500
When you think about how much they clean

394
01:11:04,500 --> 01:11:06,458
and how hot they get but regardless

395
01:11:06,458 --> 01:11:07,875
people just don't like to

396
01:11:07,875 --> 01:11:09,500
get out of that norm, right?

397
01:11:09,625 --> 01:11:10,541
That what's familiar.

398
01:11:11,083 --> 01:11:12,333
So to ensure that sustainable

399
01:11:12,333 --> 01:11:13,208
alternatives are just

400
01:11:13,208 --> 01:11:14,458
as convenient or better.

401
01:11:14,708 --> 01:11:16,333
We have to like invest in better

402
01:11:16,333 --> 01:11:17,416
biodegradable materials

403
01:11:17,416 --> 01:11:19,333
instead of just banning plastic.

404
01:11:19,333 --> 01:11:20,916
So people want straws now.

405
01:11:20,916 --> 01:11:22,125
It's a matter of coming up with a better

406
01:11:22,125 --> 01:11:24,000
product that makes sure that people are

407
01:11:24,000 --> 01:11:24,958
like, okay, you know what?

408
01:11:24,958 --> 01:11:26,791
I actually like this a lot better and

409
01:11:26,791 --> 01:11:27,875
this is just like the social norms.

410
01:11:28,166 --> 01:11:29,125
People just follow the crowd.

411
01:11:29,458 --> 01:11:30,375
We all know this.

412
01:11:30,375 --> 01:11:32,041
We have cults that follow each other.

413
01:11:32,166 --> 01:11:33,458
We have people that follow each other.

414
01:11:33,458 --> 01:11:34,875
We always talk about how there's a hockey

415
01:11:34,875 --> 01:11:36,583
cult and there's a football cult and

416
01:11:36,583 --> 01:11:37,208
there's a basketball

417
01:11:37,208 --> 01:11:38,625
cult and all this thing.

418
01:11:38,625 --> 01:11:40,708
It's like a cult following movies want

419
01:11:40,708 --> 01:11:42,083
cult followings because people will

420
01:11:42,083 --> 01:11:43,416
follow what people suggest.

421
01:11:43,958 --> 01:11:45,750
And so if people are either for or

422
01:11:45,750 --> 01:11:47,583
against something you're going to be

423
01:11:47,583 --> 01:11:49,750
influenced by your peers who are for or

424
01:11:49,750 --> 01:11:52,291
against something right and so showing

425
01:11:52,291 --> 01:11:54,125
that most people are making the switch to

426
01:11:54,125 --> 01:11:54,958
reuse to sustainable

427
01:11:54,958 --> 01:11:56,458
alternatives might be better.

428
01:11:56,458 --> 01:11:58,166
So campaigns that highlight businesses or

429
01:11:58,166 --> 01:11:59,625
cities that are going plastic-free could

430
01:11:59,625 --> 01:12:01,125
be a good alternative like you know what?

431
01:12:01,416 --> 01:12:03,083
I like the fact that somebody is going

432
01:12:03,083 --> 01:12:04,875
out sustainable and I know how expensive.

433
01:12:04,875 --> 01:12:05,583
I know how hard it is.

434
01:12:05,583 --> 01:12:06,625
So I'm going to support that business

435
01:12:06,625 --> 01:12:08,833
more because that's my values.

436
01:12:09,166 --> 01:12:10,375
Not everybody's going to do that, but it

437
01:12:10,375 --> 01:12:12,166
shows a little more of a positive impact

438
01:12:12,166 --> 01:12:13,000
instead of a negative.

439
01:12:13,291 --> 01:12:14,458
We're going to take it away.

440
01:12:14,666 --> 01:12:15,750
So then there's just more licensing.

441
01:12:16,083 --> 01:12:19,000
I recycle so I can use a plastic straw.

442
01:12:19,000 --> 01:12:19,750
So there's a fact is like

443
01:12:19,750 --> 01:12:20,833
I do something sustainable.

444
01:12:20,833 --> 01:12:22,041
So that offsets whatever.

445
01:12:22,291 --> 01:12:23,541
I don't do that sustainable.

446
01:12:23,541 --> 01:12:25,166
I think that's what a lot of people feel.

447
01:12:25,416 --> 01:12:25,958
Then there's also

448
01:12:25,958 --> 01:12:27,708
like political identity.

449
01:12:27,708 --> 01:12:28,958
So it's avoid polarization.

450
01:12:29,291 --> 01:12:30,458
So keep the messaging

451
01:12:30,458 --> 01:12:32,041
inclusive and nonpartisan.

452
01:12:33,250 --> 01:12:33,833
That's really difficult

453
01:12:33,833 --> 01:12:34,791
thing to do these days.

454
01:12:34,791 --> 01:12:35,041
Isn't it?

455
01:12:35,041 --> 01:12:36,416
Even on this episode, I

456
01:12:36,416 --> 01:12:37,125
have a lot of problems.

457
01:12:37,125 --> 01:12:39,125
I just did an episode on what was the

458
01:12:39,125 --> 01:12:41,083
cuts to know and EPA in the comments.

459
01:12:41,083 --> 01:12:42,166
I got man and even

460
01:12:42,166 --> 01:12:43,208
responding to the comments.

461
01:12:43,208 --> 01:12:44,833
I had to learn a lesson or two.

462
01:12:44,833 --> 01:12:45,541
Let's just be honest.

463
01:12:45,958 --> 01:12:49,083
And so having the focus on shared values

464
01:12:49,083 --> 01:12:52,166
of values people like nature people like

465
01:12:52,166 --> 01:12:54,250
being outdoors a lot of people like that.

466
01:12:54,291 --> 01:12:57,125
So to be able to focus on protecting the

467
01:12:57,125 --> 01:12:59,333
outdoors protecting what you see enjoying

468
01:12:59,333 --> 01:13:01,916
that pristine this and that quietness and

469
01:13:01,916 --> 01:13:03,875
that just health of the environment

470
01:13:03,875 --> 01:13:06,125
because it's healthy to the people there

471
01:13:06,125 --> 01:13:08,333
are people on both sides the aisle or all

472
01:13:08,333 --> 01:13:09,583
sides the aisle that love nature.

473
01:13:09,791 --> 01:13:11,166
And that's what we need to really focus

474
01:13:11,166 --> 01:13:12,375
on is those shared values.

475
01:13:12,708 --> 01:13:13,958
So there are five things that in the

476
01:13:13,958 --> 01:13:15,333
future that we can do that will make a

477
01:13:15,333 --> 01:13:16,375
more effective campaign.

478
01:13:16,375 --> 01:13:18,500
So let's focus on bigger wins.

479
01:13:18,500 --> 01:13:20,708
So instead of just straws target high

480
01:13:20,708 --> 01:13:21,833
impact pollution sources.

481
01:13:22,000 --> 01:13:22,833
So plastic bags

482
01:13:22,833 --> 01:13:24,958
fishing gear microplastics.

483
01:13:25,291 --> 01:13:26,375
These will all be better.

484
01:13:26,750 --> 01:13:29,083
So policy efforts should tackle corporate

485
01:13:29,083 --> 01:13:30,208
plastic waste not

486
01:13:30,208 --> 01:13:31,583
just consumer behaviors.

487
01:13:31,583 --> 01:13:33,375
Let's start getting at the bigger impact

488
01:13:33,375 --> 01:13:35,000
here bigger means better.

489
01:13:35,125 --> 01:13:36,291
So not just individual

490
01:13:36,291 --> 01:13:38,083
waste talk about bigger impacts.

491
01:13:38,083 --> 01:13:39,750
Let's be honest when we talk about

492
01:13:39,750 --> 01:13:40,750
businesses even

493
01:13:40,750 --> 01:13:42,000
businesses here in Burlington,

494
01:13:42,166 --> 01:13:44,208
Ontario a lot of the like where the

495
01:13:44,208 --> 01:13:45,375
office where everybody's going back to

496
01:13:45,375 --> 01:13:46,125
office all the offices.

497
01:13:46,500 --> 01:13:46,875
They don't necessarily

498
01:13:46,875 --> 01:13:47,916
have recycling programs.

499
01:13:48,125 --> 01:13:48,750
It's all a sham.

500
01:13:49,000 --> 01:13:51,000
So let's talk about reducing the waste at

501
01:13:51,000 --> 01:13:53,291
corporate levels and at businesses and we

502
01:13:53,291 --> 01:13:55,375
can start doing a lot better providing

503
01:13:55,375 --> 01:13:56,333
better alternatives.

504
01:13:56,750 --> 01:13:58,208
So invest in better materials like we

505
01:13:58,208 --> 01:13:59,750
talked about biodegradable options that

506
01:13:59,750 --> 01:14:01,541
truly break down in the marine

507
01:14:01,541 --> 01:14:02,750
environment and not in your mouth.

508
01:14:03,166 --> 01:14:04,625
That's really what comes down to so paper

509
01:14:04,625 --> 01:14:06,166
straws need to get stronger, which I do

510
01:14:06,166 --> 01:14:07,083
believe again stronger.

511
01:14:07,083 --> 01:14:08,166
I just went to the movies the other day

512
01:14:08,166 --> 01:14:10,000
had a paper straw and it

513
01:14:10,000 --> 01:14:11,458
actually lasted the entire movie.

514
01:14:11,458 --> 01:14:12,083
No problem.

515
01:14:12,333 --> 01:14:12,916
So I don't know what

516
01:14:12,916 --> 01:14:13,791
people are talking about.

517
01:14:13,791 --> 01:14:15,000
Maybe it's like the old type of

518
01:14:15,000 --> 01:14:16,958
materials, but this is a little better.

519
01:14:17,000 --> 01:14:18,416
But you have to invest in better

520
01:14:18,416 --> 01:14:19,750
alternatives so that people are like,

521
01:14:19,958 --> 01:14:20,750
yeah, I can see this.

522
01:14:20,750 --> 01:14:22,250
This is not that big of a deal, right?

523
01:14:22,583 --> 01:14:23,500
Especially when we talk about the

524
01:14:23,500 --> 01:14:24,916
resistance to behavior change.

525
01:14:25,333 --> 01:14:27,291
So shift bands to smart policies.

526
01:14:27,875 --> 01:14:29,625
So use opt-out strategies like we talked

527
01:14:29,625 --> 01:14:30,916
about restaurants being like, you know,

528
01:14:30,916 --> 01:14:32,333
what we're not going to serve it unless

529
01:14:32,333 --> 01:14:33,625
you ask for it, right?

530
01:14:33,625 --> 01:14:34,958
Or we're going to serve different ones

531
01:14:34,958 --> 01:14:35,875
until like we're not

532
01:14:35,875 --> 01:14:37,208
forcing people to take it.

533
01:14:37,416 --> 01:14:38,500
So implement incentive.

534
01:14:38,500 --> 01:14:40,500
So rather than punishments give discounts

535
01:14:40,500 --> 01:14:41,875
for bringing a reusable cup.

536
01:14:42,625 --> 01:14:43,500
That's not a bad idea.

537
01:14:43,583 --> 01:14:46,166
So make it a positive experience and then

538
01:14:46,166 --> 01:14:47,791
for engage the public

539
01:14:47,791 --> 01:14:49,041
with positive messaging.

540
01:14:49,375 --> 01:14:51,000
So instead of don't use plastic straws

541
01:14:51,000 --> 01:14:53,291
say join millions of ocean protectors

542
01:14:53,291 --> 01:14:56,000
reducing plastic waste or small changes

543
01:14:56,000 --> 01:14:57,375
create a cleaner ocean.

544
01:14:58,291 --> 01:14:59,083
The last thing is use

545
01:14:59,083 --> 01:15:00,166
local leaders and communities.

546
01:15:00,166 --> 01:15:02,333
So instead of top-down government bands,

547
01:15:02,791 --> 01:15:04,791
let businesses influencers and

548
01:15:04,791 --> 01:15:06,708
communities lead the change.

549
01:15:07,166 --> 01:15:08,041
These are the different things that we

550
01:15:08,041 --> 01:15:10,125
can do from a behavior change perspective

551
01:15:10,125 --> 01:15:11,291
that will help future

552
01:15:11,291 --> 01:15:12,458
campaigns from working.

553
01:15:12,791 --> 01:15:13,583
Let's not just focus

554
01:15:13,583 --> 01:15:14,333
on the little things.

555
01:15:14,541 --> 01:15:16,333
Let's focus on bigger impact.

556
01:15:16,708 --> 01:15:18,250
Get people to like get the owners off the

557
01:15:18,250 --> 01:15:20,208
individual and more on a community level

558
01:15:20,208 --> 01:15:22,333
and get people behind the campaign

559
01:15:22,333 --> 01:15:23,125
instead of just

560
01:15:23,125 --> 01:15:24,500
talking about it against it.

561
01:15:24,500 --> 01:15:25,958
And let's not force things on people.

562
01:15:25,958 --> 01:15:26,708
Let's allow them to

563
01:15:26,708 --> 01:15:27,833
choose people like choice.

564
01:15:28,083 --> 01:15:28,750
Let's force them.

565
01:15:29,000 --> 01:15:29,875
So that's sort of the

566
01:15:29,875 --> 01:15:30,833
end of this episode.

567
01:15:30,833 --> 01:15:32,500
I want to just kind of let people know

568
01:15:32,500 --> 01:15:34,833
like I am for banning plastic.

569
01:15:35,291 --> 01:15:37,416
I am for this type of work, but maybe

570
01:15:37,416 --> 01:15:38,875
this is not the right way of

571
01:15:38,875 --> 01:15:39,750
doing this type of campaign.

572
01:15:39,791 --> 01:15:41,041
We've seen this done all

573
01:15:41,041 --> 01:15:42,541
over the US all over Canada.

574
01:15:42,958 --> 01:15:45,375
And although it makes it easier to take

575
01:15:45,375 --> 01:15:46,958
out single-use plastics altogether.

576
01:15:46,958 --> 01:15:48,458
And I do agree with some of these bands.

577
01:15:48,875 --> 01:15:50,625
Maybe give people the choice.

578
01:15:51,000 --> 01:15:52,583
Maybe allow business to lead with the

579
01:15:52,583 --> 01:15:54,625
choice and focus on incentives rather

580
01:15:54,625 --> 01:15:56,041
than taking away and maybe

581
01:15:56,041 --> 01:15:57,083
giving a little discount.

582
01:15:57,083 --> 01:15:57,708
It's a little hard to

583
01:15:57,708 --> 01:15:58,916
live out here, right?

584
01:15:58,958 --> 01:15:59,583
A little hard to live.

585
01:15:59,583 --> 01:16:01,208
Some discounts would really help from

586
01:16:01,208 --> 01:16:02,416
businesses and even

587
01:16:02,416 --> 01:16:03,166
government incentives.

588
01:16:03,416 --> 01:16:05,000
So that's the episode for today.

589
01:16:05,000 --> 01:16:06,250
I'd love to hear your thoughts on this.

590
01:16:06,291 --> 01:16:08,291
What you thought went wrong with the

591
01:16:08,291 --> 01:16:09,125
plastic band and how you

592
01:16:09,125 --> 01:16:10,125
think it could do better.

593
01:16:10,125 --> 01:16:11,958
I don't care if you're Republican, if

594
01:16:11,958 --> 01:16:13,583
you're Democrat, if you're liberal

595
01:16:13,583 --> 01:16:14,708
conservative, I would

596
01:16:14,708 --> 01:16:16,375
love to hear what you think.

597
01:16:16,375 --> 01:16:17,541
Is it even worth it at all?

598
01:16:17,958 --> 01:16:19,166
So leave a comment down below on the

599
01:16:19,166 --> 01:16:20,833
YouTube channel or on Spotify.

600
01:16:21,458 --> 01:16:22,500
And if you want to get a hold of me, you

601
01:16:22,500 --> 01:16:24,000
can do so on Instagram at

602
01:16:24,000 --> 01:16:25,208
how to protect the ocean.

603
01:16:25,208 --> 01:16:26,750
That's how to protect the ocean.

604
01:16:27,166 --> 01:16:29,000
And also don't forget to subscribe and

605
01:16:29,000 --> 01:16:30,375
hit that notification bell here on

606
01:16:30,375 --> 01:16:33,041
YouTube to be able to get access to our

607
01:16:33,041 --> 01:16:34,458
Monday Wednesday and Friday shows.

608
01:16:34,500 --> 01:16:35,458
And there's going to be even some more

609
01:16:35,458 --> 01:16:36,500
episodes coming soon.

610
01:16:36,791 --> 01:16:38,125
So don't miss out.

611
01:16:38,125 --> 01:16:39,500
So subscribe, hit that notification bell.

612
01:16:39,750 --> 01:16:40,958
And thank you so much for joining me on

613
01:16:40,958 --> 01:16:41,916
today's episode of the How

614
01:16:41,916 --> 01:16:42,708
to Protect the Ocean podcast.

615
01:16:43,000 --> 01:16:43,791
I'm your host, Andrew Lewin.

616
01:16:44,041 --> 01:16:44,583
Have a great day.

617
01:16:44,583 --> 01:16:45,125
We'll talk to you next

618
01:16:45,125 --> 01:16:46,416
time and happy conservation.