Andrew Lewin interviews Katrina Ryan, founder and director of Mindfully Wired. Katrina shares insights into the unique projects her company is working on to drive positive change in marine conservation and sustainability. From supporting fishing communities during the pandemic to advocating for better fisheries management, Mindfully Wired is at the forefront of innovative solutions. Join the conversation as they discuss the intersection of communication, science, and policy in the realm of ocean protection. Stay tuned for a sneak peek into upcoming projects and the impact they aim to make. Don't miss out on this inspiring discussion with Katrina Ryan on the How to Protect the Ocean podcast!
Mindfully Wired: https://www.mindfullywired.org/
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Mindfully Wired is dedicated to positive and optimistic projects that offer solutions to environmental challenges, as discussed in the podcast episode. The company's strategy involves addressing complex marine conservation and fisheries management issues in a manner that promotes change and reduces anxiety. By focusing on projects that deliver tangible solutions and positive outcomes, Mindfully Wired aims to inspire hope and optimism in the face of environmental obstacles.
An example of this approach is the collaboration with Surfers Against Sewage, where Mindfully Wired facilitated the co-authoring of the first youth ocean and climate manifesto. This initiative empowered 200 youth activists to express their concerns and aspirations for clean water and sustainable surfing environments. By engaging with the public in this manner, Mindfully Wired not only amplifies the voices of the younger generation but also instills a sense of agency and empowerment in addressing environmental issues.
Furthermore, the company's involvement in initiatives like the Blue Carbon Action Partnership demonstrates a commitment to driving high-quality blue carbon projects globally. Blue carbon ecosystems, such as salt marshes and mangroves, play a crucial role in carbon sequestration and climate change mitigation. By actively participating in projects that protect and enhance these ecosystems, Mindfully Wired contributes to the broader goal of environmental conservation and sustainability.
Mindfully Wired collaborates with a diverse team of experts from various professional backgrounds to work on intricate environmental projects. The founder, Katrina Ryan, mentions that the team at Mindfully Wired includes individuals with backgrounds in science, policy, linguistics, and communications. This diverse team enables them to address complex environmental issues such as offshore wind, seafood supply, and forestry. The team's expertise in science and policy aids in developing projects that are technically sound and aligned with sustainable practices. Additionally, the team includes agency communications experts who bring a senior dimension to the projects, ensuring effective communication strategies are in place.
The company's approach to building a diverse team reflects their commitment to inclusivity and collaboration. By bringing together individuals with different expertise and perspectives, Mindfully Wired can develop innovative solutions to environmental challenges. The team's ability to bridge the gap between technical knowledge and effective communication is highlighted in their work with clients and projects. This collaborative approach not only enhances the quality of their work but also allows them to engage with a wide range of stakeholders, including governments, NGOs, retailers, and local communities.
Mindfully Wired engages with the public through various projects and initiatives to drive positive change and raise awareness about environmental issues. One example is the collaboration with Surfers Against Sewage to facilitate the co-authoring of the Youth Ocean and Climate Manifesto. This project involved bringing together 200 youth activists to create a manifesto advocating for clean water and environmental protection, which was then delivered to 10 Downing Street. This initiative empowered young activists to voice their concerns and contribute to meaningful change in environmental policy.